Calfee Design
Every road bike rider in the world owes a debt of gratitude to Craig Calfee. In the late 80’s Craig developed carbon fiber frames which caught the eye of Greg Lamond.
Calfee Design produces a line of amazing bike frames that can be customized for each rider’s exact measurements. Additionally, Calfee offers expert carbon frame repair and repainting services.
I was initially brought in to help rethink the Calfee website. It had been a while since it was updated and didn’t reflect new product offerings, or the innovation that the company brought to custom made cycles.
It was obvious that more was needed. From branding to merchandising, I worked with Calfee Design to completely rethink their marketing.