TSI Semiconductor

TSI is one of the few, if not the only, US-based semiconductor foundries still in business. That alone is a ‘key differentiator’, but when you add their commitment to quality and protection of their customers’ intellectual property,  they have a compelling story to tell.

Like many projects, I was called in to redesign their website, and the project grew into a rebranding effort; Web projects are a great opportunity for companies to rethink the way they speak to customers, and TSI was no exception.

We paused the web development project and focused on giving them an identity that showed the collaborative nature of their business. From there, we applied the newly developed branding statements, to a site that was clean and sophisticated. I integrated their new ‘look & feel’ into every element of the site.